UX Design
Interaction Design
UX research
Designing a Mobile Ticketing Experience for Multi-Venue Discovery
Enabling seamless ticket discovery and purchase across three music venues through a unified mobile experience.
Role
UX Researcher and Interaction Designer
Timeline
2026, 8 weeks
OVERVIEW
Three venues. One app. Zero friction.
Mood is a mobile ticketing platform designed to transform how music lovers discover and purchase tickets across multiple venues, unifying three distinct music venues into one cohesive mobile experience.
The design opportunity
Fans weren’t loyal to one venue — they were loyal to good shows. The app needed to sell the experience of live music, not just tickets for a single building.
The CHALLENGE
Four barriers to better nights out.
Fans had no easy way to browse, compare, or manage tickets across venues.
Tickets only available in person
No centralized view across venues
No filtering or discovery tools
Fans had to visit venues in person to buy tickets.
No single place to discover events from all three venues.
Tickets couldn’t be accessed or managed from a phone.
Research Insights
Four insights from the research.
01 Difficulty discovering events across venues.
02 Lack of a centralized ticketing platform.
03 Confusing ticket access and management.
04 No digital confirmation system.
3
venues unified into one app
8
weeks from research to final flow
4
core pain points addressed
We combined interviews, venue research, and ticketing walkthroughs to understand where discovery and purchase broke down.
2
checkout paths, cart or direct
The key insight
Users weren't frustrated by the technology - they were frustrated by the silence. The system never told them if it was working.
User Perspective
Meet Lucie.
Lucie is a young professional who loves discovering new music and attending live shows, frustrated she can’t browse or buy tickets online across her favorite venues.
L
Lucie is a young professional who loves discovering new music and attending live shows, frustrated she can’t browse or buy tickets online across her favorite venues.
Lucie
24 · Music Enthusiast
• Has to visit venues in person
• Misses events she’d love to attend
• No way to compare events across venues
• Worries about tickets selling out
• Browse events from home
• Discover new artists and shows
• Purchase tickets quickly and securely
• Access tickets digitally
PAIN POINTS
GOALS
Design Direction
Four principles. Every decision ran through them.
Centralized event browsing
Clear filtering system
Flexible purchase flows
Accessible ticket management
FINAL EXPERIENCE
Three features. One coherent system.
1.
Account Creation Flow
Email/phone signup · Password requirements · 6-digit verification · Optional details for faster checkout.
2.
Event Discovery + Ticket Purchase
Filters by date, genre, and venue · Detailed event pages · Cart or direct checkout · Ticket limits.
3.
Account & Ticket Access
Centralized dashboard · Quick ticket access · Barcode entry.
REFLECTION
Designing for live events.
Designing for live events required balancing speed, clarity, and excitement — strengthened my ability to simplify complex flows like ticket purchasing while keeping the experience engaging.
Great shows deserve
a great door in.